Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Bottled water is designed in such a way that the sound of the liquid sloshing in the container makes the water seem pure and fresh. A computer's start-up tone, the snap of a cosmetics case, the sound of the buttons, when pushed, on household appliancesall have been engineered by sound designers. This program examines the use of sound design in product development, and reveals how designers,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: By working closely with potential customers as well as suppliers, manufacturers, and distributors, designers can optimize the products they create while keeping tooling and assembly costs down. In this program designers from Britain's Kinneir Dufort employ market research and model-making technology to redesign a peak flow meter, used by people with asthma to measure lung function. To keep up...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus groups were looking to the box for instructions, the specialists came up with an innovative, book-style package for the phones that doubled as a how-to guide. In this program viewers learn how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: A business model based on door-to-door selling made sense in the 1950s, but today's young adults love to shop-which means tough times for Avon. This case study examines forces that have seriously reduced the company's market share and the aggressive steps it has taken to boost its customer base and rebuild its image. Identifying pivotal socioeconomic factors among women under age 35-including a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Decades ago, Volvo's famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development process to make sure that Volvo remains competitive on all fronts. In this program Volvo representatives address the issue of combining safety features with good design while maintaining brand...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: Trunki is a popular children's ride-on suitcase-its brightly colored, rounded surfaces appeal to toddlers and parents alike. But when its designer appeared on a British TV show featuring the product, its towing strap broke, sending Trunki into another round of modification. This program explains how a product became a worldwide success through following three important principles of good...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011