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Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gaugin...
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Contents
Marketers Target Kids (1:13) -- Kids and Billion Dollar Brands (2:34) -- The History of Marketing to Kids: TV and a New Vision of Childhood (2:02) -- The History of Marketing to Kids: Marketing to a Newly Kid-Centered Society (2:18) -- The History...
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