software, multimedia Igniting the buzz cashing in on cool
- Summary
- Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25... Read more
- Contents
-
Cool Sells (0:58) -- Canadian Businesswomen Create a Fashion Sensation (7:34) -- Generating Excitement and Developing Consumer Loyalty (5:30) -- Marketing Products to Young Consumers (7:28)
- Format
- software, multimedia
- Description
- 1 streaming video file (23 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2007
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