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A business model based on door-to-door selling made sense in the 1950s, but today's young adults love to shop-which means tough times for Avon. This case study examines forces that have seriously reduced the company's market share and the aggressi...
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Contents
Avon: Image Problems? (3:14) -- Avon Sales Flattening Out (2:57) -- Avon Brand Recognition and Company History (3:43) -- Avon: Falling Profits and Radical Makeover (3:20) -- Avon: Visibility and Attracting the Youth Market (3:08) -- Avon: Products...
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