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Why we buy

software, multimedia Why we buy

Summary
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purcha... Read more
Contents
Why Do People Shop? (1:00) -- A Buying Experiment (3:27) -- Subconscious Shopping (4:35) -- Lists and Overbuying (3:26) -- Branding (4:39) -- Brands and Lifestyles (5:51) -- The Teen Market (3:48) -- Luxury Brands and Status (5:05) -- How Women Sh... Read more
Format
software, multimedia
Description
1 streaming video file (51 min.) : sd., col., digital.
Publisher
Films Media Group 2005

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