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Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the stra...
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Contents
America: A Consumer Economy (3:01) -- Retailers' Techniques to Attract (3:27) -- Art of Selling (6:38) -- How They Sell (3:35) -- Consumers: Fast Moving Targets (3:16) -- Exciting the Senses in Retailing (3:48) -- Engineering Sensory Experiences (...
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