Summary: Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees, and the community. Companies such as Shell, DHL, Nike, and GlaxoSmithKline-placed on the hot seat by Greenpeace, the World...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Controversial writer Johan Norberg argues forcefully for one side of the globalization debate. In this program he examines three developing countries and how they fit into that debate, building a case for deregulation, the abolishment of subsidies and tariffs, and a long-term view of industrialization. He frankly defends the use of sweatshop labor, through which Taiwan has cultivated a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Sometimes transforming a failing enterprise takes the surgeon's knife. Renowned business consultant Gerry Robinson prefers the axe. In this behind-the-scenes case study, Robinson applies his business acumen to The Vernon Road Bleaching and Dyeing Company, a British lace dyeing operation bought in bankruptcy by the father/son team of Henry and Richard Chaplin. Taking Richard to task for, among...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program offers a global history of the oil industry and the issues intertwined with it, from early-20th-century prospecting in South America and the Middle East to war in Iraq. The origins and significance of OPEC figure prominently in the narrative, as do several historic and violent conflicts revolving around controlling sources or flows of oil: labor strikes in Latin America, Nasser's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive. An enemy of planning done by a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM President and CEO Rick Wagoner talks with BBC Chief Washington Correspondent Matt Frei. Topics under discussion include America's unending love...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath-and each other-while Coke...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: As Western companies become more interested in networking and partnering, doing business the Chinese way may become the next big thing in corporate methodologies. This program describes key elements of modern Chinese entrepreneurship, such as teamwork, harmony, deference to authority, and guanxi-a system of interpersonal relations that stresses covenantal rather than contractual agreements-that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Microsoft has allegedly made predatory use of its monopoly power to stifle competition, integrated its own browser software into Windows' core code, and manufactured Internet Explorer with embedded Microsoft-oriented hyperlinks. This Emmy Award-winning NewsHour program, which combines footage of top Microsoft executives and their opponents with a hands-on examination of the Windows operating...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: In the industrialized world, Christmas means megabucks to the businesses that can create a fad or spot a trend. Filmed from a U.K. perspective, this program illustrates the annual scramble of key holiday-related industries-toys, video games, music CDs, luxury items, Christmas trees, and holiday foods-to catch the seasonal wave and ride it to high profits. But which products within each category...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: The globalization of commerce has added new shades of gray to the complex subject of business ethics. In this program, Frank Daly, corporate ethics officer at Northrop Grumman; Thomas White, director of the Center for Ethics and Business at Loyola Marymount University; and David Vogel, of the Haas School of Business, analyze the challenges to making ethical choices in the Information Age....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: The typical Valentine's Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. This program describes the entire process in detail, clearly illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Holland, the video shows how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: All over the world, green enterprise is growing. This program focuses on the catalyst that is transforming Earth-friendly businesses into paying ventures: a thing that economists call externalities. In Mexico, coffee growers use collective bargaining to create a more secure market. In Tanzania, where malaria is rampant, a mosquito net manufacturer makes good by marketing social change. In...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Cheap lookalikes of popular goods are flooding the world's markets, depriving legitimate manufacturers of hundreds of billions of dollars each year. This eye-opening expose follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York and Nigeria and then on to China as they hurry to trace and stop the flow of illegal goods at the source. But bringing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: As corporations continue to think globally, the rapidly deteriorating state of the environment is demanding that they act locally-now. This program brings together the president of the World Bank and visionary corporate leaders to map out a plan for a sustainable future that everyone can live with. British Petroleum, an industry giant committed to reducing greenhouse gases; the Otto Group, a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bridge cultures, enabling their companies to thrive abroad: Shoza Honda, chairman of Spike, an Australian Internet company launching a branch in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program defines Mexico City's globalization in terms of winners and losers, examining how, in the world's largest metropolis, immigration challenges are linked to poverty and population influx from surrounding rural areas. Contrasting the city's high-tech facilities and fashionable neighborhoods with its sprawling slums and their struggling inhabitants, the program outlines the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006