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This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca...
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Contents
Battling an American Icon (1:30) -- Economic Holy War (2:26) -- Coca-Cola: An American Icon (2:44) -- Qibla Cola: A Conscience Cola (2:18) -- Mecca Cola and its Political Message (3:26) -- Mecca Cola vs. Qibla-Cola (2:32) -- Mecca Cola: Running a ...
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