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In the industrialized world, Christmas means megabucks to the businesses that can create a fad or spot a trend. Filmed from a U.K. perspective, this program illustrates the annual scramble of key holiday-related industries-toys, video games, music...
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Contents
Toy Industry and Christmas (4:23) -- Global Market and Toy Industry (3:54) -- Toys for Girls (5:04) -- Toys for Boys (4:00) -- Christmas: Marketing and Spending (4:31) -- Christmas and Corporate Brand Names (3:11) -- Meeting the Toy Demand (5:39) ...
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