Filter By Subjects
Animated films Vocational guidance Juvenile literature Animation (Cinematography) Vocational guidance Juvenile literature Branding (Marketing) Consumer behavior Consumer satisfaction Customer relations Marketing Case studies Marketing Management Marketing research Motion picture industry Vocational guidance Juvenile literatureFilter By Subjects
Animated films Vocational guidance Juvenile literature Animation (Cinematography) Vocational guidance Juvenile literature Branding (Marketing) Consumer behavior Consumer satisfaction Customer relations Marketing Case studies Marketing Management Marketing research Motion picture industry Vocational guidance Juvenile literatureDoman, Don.
Format: text
Publisher / Publication Date: Self-Counsel Press 2002
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.83 DOMUnderhill, Paco.
Summary: The science, mechanics, demographics, and dynamaics of shopping.
Format: text
Publisher / Publication Date: Simon & Schuster 1999
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.834 UNDBernasek, Anna
Summary: In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing...
Format: text
Publisher / Publication Date: Nation Books 2015
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330 BERCrawford, Frederick A.
Format: text
Publisher / Publication Date: Crown Business 2001
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.834 CRAThomke, Stefan H
Summary: "When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product,...
Format: text
Publisher / Publication Date: Harvard Business Review Press 2020
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.4 THOUnderhill, Paco
Summary: "An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Format: text
Publisher / Publication Date: Simon & Schuster 2022
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 641.31 UNDDenove, Chris.
Summary: For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. In this book, they provide an insider's perspective on some of the most successful companies on the planet. Corporate giants and local legends all use customer satisfaction as their key to market dominance. This...
Format: text
Publisher / Publication Date: Portfolio 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8343 DENLinn, Susan.
Summary: Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to...
Format: text
Publisher / Publication Date: New Press 2004
Sorry, no copies available
Place a hold to request this item.Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Wing, Michael J.
Format: text
Publisher / Publication Date: Upstart Publishing 1997
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.812 WINSummary: Who needs that product, anyway? This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA requests-and from syndicates such as ACNielsen are considered. Methods of gathering primary information, such as focus groups, one-on-one interviews,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Describes careers in the field of animation, discussing job duties and requirements, work environment and potential employment situations, salary, advancement, future outlook, and additional sources of information.
Format: text
Publisher / Publication Date: Ferguson, an imprint of Infobase Pub. 2010
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 331.702 CARSummary: This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010