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This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. E...
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Contents
Marketing Orientation and Mission (2:48) -- Determining Organizational Objectives (1:40) -- Marketing Objectives and Mission Statement (2:19) -- Tools in the Marketing Plan: Strategic Business Units (5:59) -- SWOT: Marketing Plan Tool (2:34) -- To...
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