Item details: The myth of excellence : why great companies never try to be the best at everything - 30435819

The myth of excellence : why great companies never try to be the best at everything

text The myth of excellence : why great companies never try to be the best at everything

Crawford, Frederick A.

Format: text

Description: xviii, 251 p. : ill. ; 25 cm.

Publisher: Crown Business 2001

Library	Location	Status
Woodmere (Main Branch)	658.834 CRA in Adult Non-fiction	Available

Library	Location	Status
TADL-WOOD	658.834 CRA in Adult Non-fiction	Available

Marketing research Case studies Consumer behavior Case studies Shopping Case studies

Crawford, Frederick A. Mathews, Ryan.

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Library	Location	Status
Woodmere (Main Branch)	658.834 CRA in Adult Non-fiction	Available

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