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text Experimentation works : the surprising power of business experiments

Summary
"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especi... Read more
Format
text
Description
xi, 272 pages : illustrations ; 25 cm
Publisher
Harvard Business Review Press 2020

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