Horwitz, Jesse
Summary: "A revolutionary blueprint to help aspiring entepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts"--
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Publisher / Publication Date: Currency 2020
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Place a hold to request this item.Fowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
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Publisher / Publication Date: Kogan Page Limited 2024
Copies Available at Kingsley
1 available in New Non-fiction, Call number: 302.23 FOWPenenberg, Adam L.
Summary: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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Publisher / Publication Date: Hyperion 2009
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Place a hold to request this item.Brogan, Chris.
Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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Publisher / Publication Date: John Wiley 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 BROSummary: This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Levinson, Jay Conrad.
Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing...
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Publisher / Publication Date: Entrepreneur Media, Inc. 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LEVSummary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Veloso, Maria.
Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...
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Publisher / Publication Date: American Management Association 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 VELSummary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Mendelson, B. J.
Summary: A provocative assessment of social media discusses how to use the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the rise of social media and revealing the benefits of real-world connections.
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Publisher / Publication Date: St. Martin's Press 2012