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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

text Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

Veloso, Maria.

Summary
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Th... Read more
Contents
Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using p... Read more
Format
text
Description
xxxiv, 284 pages : illustrations ; 25 cm
Publisher
American Management Association 2013
MARC Permalink

Available Copies

Library Location Status
Woodmere (Main Branch) 658.8 VEL in Adult Non-fiction Available

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