software, multimedia Push Marketing techniques
- Summary
- Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to de... Read more
- Contents
-
Search Engine Optimization (3:04) -- Banner Ads and Interstitials (4:30) -- Promotions (3:22) -- Online Sponsorships (2:05) -- Pros and Cons of Rich Media (4:57) -- Offline Marketing (2:37)
- Format
- software, multimedia
- Description
- 1 streaming video file (22 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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