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Brown, Box Harris, Duchess Sax, David Sichol, Lowey Bundy Thompson, Donald N. Wu, TimFilter By Authors
Brown, Box Harris, Duchess Sax, David Sichol, Lowey Bundy Thompson, Donald N. Wu, TimWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
Format: text
Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSummary: Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells 10 times as many beans as its nearest rival. Has nobody come up with a better product in 120 years, or is something else going on? Is branding so powerful that it can actually affect our taste buds? This program goes on the trail of international food and beverage...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Thompson, Donald N.
Format: text
Publisher / Publication Date: St Martins Pr 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 709.05 THOBrown, Box
Summary: "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate...
Format: text
Publisher / Publication Date: First Second, an imprint of Roaring Brook Press, a division of Holtzbrinck Publishing Holdings Limited Partnership 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 688.72 BROHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARSummary: In the 1950s, American women discovered they could earn thousands, even millions of dollars, from bowls that burped. "Tupperware ladies" fanned out across the nation's living rooms, selling efficiency and convenience to their friends and neighbors through home parties. The secret behind Tupperware's success: the women of all shapes, sizes, and backgrounds who discovered they could move up in...
Format: moving image
Publisher / Publication Date: WGBH Educational Foundation 2004
Copies Available at Woodmere
1 available in E-TV DVDs, Call number: DVD E-TV TUPSax, David
Summary: "By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found...
Format: text
Publisher / Publication Date: PublicAffairs 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 306.3 SAXCopies Available at Interlochen
1 available in Adult Non-fiction, Call number: Social Cult SaxSummary: Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Sichol, Lowey Bundy
Summary: "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Format: text
Publisher / Publication Date: Houghton Mifflin Harcourt 2019
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 338.7 SICSummary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007