software, multimedia Rhyme pays hip-hop and the marketing of cool
- Summary
- Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big b... Read more
- Contents
- Advertising Through Hip-Hop Music (1:36) -- The King of Urban Marketing and His Target (3:24) -- Product Placement in Hip-Hop Music Videos (1:42) -- Pushing the Corporate Connection to Hip-Hop (2:35) -- The Roots of Hip-Hop in Urban Marketing (1:4... Read more
- Format
- software, multimedia
- Description
- 1 streaming video file (58 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2007
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