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The attention merchants : the epic scramble to get inside our heads

text The attention merchants : the epic scramble to get inside our heads

Summary
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an in... Read more
Contents
Introduction: Here's the Deal -- Part I: Masters of Blazing Modernities -- The First Attention Merchants -- The Alchemist -- For King and Country -- Demand Engineering, Scientific Advertising, and What Women Want -- A Long Lucky Run -- Not with a... Read more
Format
text
Description
viii, 403 pages ; 25 cm
Publisher
Knopf 2016

Available Copies

Library Location Status
Woodmere (Main Branch) 659 WU in Adult Non-fiction Available

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