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Business collection (New York, N.Y.) Case studies from the multinational marketplace CEO Exchange: Conversations in Leadership Global business Marketplace of ideas South-Western introduction to business Southwestern introduction to business Taking care of business Ultimate media librarian collection Yen for a dollarFilter By Series
Business collection (New York, N.Y.) Case studies from the multinational marketplace CEO Exchange: Conversations in Leadership Global business Marketplace of ideas South-Western introduction to business Southwestern introduction to business Taking care of business Ultimate media librarian collection Yen for a dollarSummary: With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM President and CEO Rick Wagoner talks with BBC Chief Washington Correspondent Matt Frei. Topics under discussion include America's unending love...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: This program offers a global history of the oil industry and the issues intertwined with it, from early-20th-century prospecting in South America and the Middle East to war in Iraq. The origins and significance of OPEC figure prominently in the narrative, as do several historic and violent conflicts revolving around controlling sources or flows of oil: labor strikes in Latin America, Nasser's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath-and each other-while Coke...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive. An enemy of planning done by a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Global competition has made business optimization more important than ever. In module one of this program, Ernst & Young describes the concept of process-oriented cost accounting. Module two focuses on lean production, as demonstrated by "smart factory" technology and tight manufacturer/supplier cooperation, while module three concentrates on how Electrolux Hungary makes decisions concerning...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that surrounds brand names, which gives the products associated with them an added appeal. Module three goes inside the U.K. offices of advertising...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Napster and Goosehead.com exemplify how technology and the Internet have given rise to a wave of businesses with extremely young leaders. This program looks at the emergence of a new breed of entrepreneurs and their impact on the American work environment. It addresses such questions as whether these young people are prepared for the responsibilities of running a company and if their ideals...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Nephew of the famous theologian Dr. Albert Schweitzer and head of one of the world's most innovative automobile companies, Louis Schweitzer devised a visionary strategy for revitalizing Renault in the early 1990s. In this interview, he discusses his tenure as CEO, his beliefs about the economic resilience of Europe, and the political and cultural complexities of the evolving EEU. In addition,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Sometimes transforming a failing enterprise takes the surgeon's knife. Renowned business consultant Gerry Robinson prefers the axe. In this behind-the-scenes case study, Robinson applies his business acumen to The Vernon Road Bleaching and Dyeing Company, a British lace dyeing operation bought in bankruptcy by the father/son team of Henry and Richard Chaplin. Taking Richard to task for, among...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees, and the community. Companies such as Shell, DHL, Nike, and GlaxoSmithKline-placed on the hot seat by Greenpeace, the World...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Controversial writer Johan Norberg argues forcefully for one side of the globalization debate. In this program he examines three developing countries and how they fit into that debate, building a case for deregulation, the abolishment of subsidies and tariffs, and a long-term view of industrialization. He frankly defends the use of sweatshop labor, through which Taiwan has cultivated a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bridge cultures, enabling their companies to thrive abroad: Shoza Honda, chairman of Spike, an Australian Internet company launching a branch in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: One pioneered the built-to-order method of mail-order. The other set the standard for just-in-time delivery. Together, they have changed the way the world does business. In this program, Michael Dell, chairman and CEO of Dell Computer Corporation, and Frederick Smith, chairman, president, and CEO of FedEx Corporation, discuss their business models. In addition, MBA students and faculty from the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: As Western companies become more interested in networking and partnering, doing business the Chinese way may become the next big thing in corporate methodologies. This program describes key elements of modern Chinese entrepreneurship, such as teamwork, harmony, deference to authority, and guanxi-a system of interpersonal relations that stresses covenantal rather than contractual agreements-that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi &...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Microsoft has allegedly made predatory use of its monopoly power to stifle competition, integrated its own browser software into Windows' core code, and manufactured Internet Explorer with embedded Microsoft-oriented hyperlinks. This Emmy Award-winning NewsHour program, which combines footage of top Microsoft executives and their opponents with a hands-on examination of the Windows operating...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: In the industrialized world, Christmas means megabucks to the businesses that can create a fad or spot a trend. Filmed from a U.K. perspective, this program illustrates the annual scramble of key holiday-related industries-toys, video games, music CDs, luxury items, Christmas trees, and holiday foods-to catch the seasonal wave and ride it to high profits. But which products within each category...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Filmed at the Kellogg School of Management at Northwestern University, this program teams up Mark Cuban, billionaire owner of the Dallas Mavericks and cofounder of Broadcast.com, and Daniel Snyder, owner of the Washington Redskins, who made his team one of the most valuable franchises in sports history. Together they discuss being an entrepreneur in the world of professional sports, while MBA...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai;...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: The typical Valentine's Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. This program describes the entire process in detail, clearly illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Holland, the video shows how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005