Summary: CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: To organize the world's information-that appears to be Google's aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company's London offices. A...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Most economists use Gross Domestic Product to measure a country's economic health. But some experts in the field of economic development consider GDP calculations to be painfully inadequate. This program explores alternative ways to define national success and productivity using not only monetary parameters but also the safety, happiness, and potential of a country's citizens and the health of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: In this Peabody Award-winning program, CNBC's David Faber scrutinizes Wal-Mart as he seeks to understand how the company has ascended to the heights of power it has come to occupy-and whether this juggernaut can continue to succeed in the face of increased opposition. Given unprecedented access, Faber takes viewers from an annual managers' meeting that resembles an evangelical revival to the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: A business model based on door-to-door selling made sense in the 1950s, but today's young adults love to shop-which means tough times for Avon. This case study examines forces that have seriously reduced the company's market share and the aggressive steps it has taken to boost its customer base and rebuild its image. Identifying pivotal socioeconomic factors among women under age 35-including a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: High-tech innovation has triggered an avalanche of new business opportunities. Module one of this program examines how information technology is changing the airline business in Hong Kong. In module two, the impact of the evolving Internet infrastructure on markets and business organization is discussed. In module three, tomato-growing in Iceland is a case in point for the way technological...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Global competition has made business optimization more important than ever. In module one of this program, Ernst & Young describes the concept of process-oriented cost accounting. Module two focuses on lean production, as demonstrated by "smart factory" technology and tight manufacturer/supplier cooperation, while module three concentrates on how Electrolux Hungary makes decisions concerning...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that surrounds brand names, which gives the products associated with them an added appeal. Module three goes inside the U.K. offices of advertising...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: How do companies tap the information locked up in the minds of their employees? The three modules of this program compare various corporate learning systems designed to increase knowledge and promote the sharing and archiving of data. Case studies feature the 70,000-employee consulting firm Arthur Andersen; the European Automobile Manufacturers Association, Daimler Benz, and Volvo; and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Large organizations can only survive in a highly competitive environment if they have the resilience to effectively deal with change, whether coming from within the company or from the outside. The impact of nonsmoking legislation on places of business is used as an example of such change as this program explains how Club Med on Lindeman Island, Australia, effectively retooled itself to comply...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. After providing Barbie's history and some background on competitors, this program focuses on Mattel's strategy,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Fueled by surging oil and metal prices, the Russian economy once soared. Now, it borders on collapse-with dire global consequences. This CNBC Original documentary goes inside the crisis, profiling the nation's super-rich oligarchs, average Russians fighting for survival, and American companies that have bet big with investments in Russia. Several experts on the erstwhile superpower contribute...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: It has the tallest building in the world, the biggest shopping mall on earth, and economic growth rivaling China's. This CNBC Original documentary takes viewers to Dubai, a Persian Gulf city with huge business and investment opportunities-many of which have nothing to do with oil. With insight from American corporate leaders, including J. W. Marriott Jr. and GE's CEO Jeffrey Immelt, the program...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: A customer orientation is essential to successful product and market development. Module one of this program demonstrates the concept of key account management by way of the Dutch oil company NAM, which proactively develops solutions to potential client problems, while module two extends that concept to include the operations of R.S. Components in the U.K. Module three analyzes how seemingly...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in the Japanese cell phone market-a viable litmus test for worldwide technology consumption-and the internal battles tech companies endure in order to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: How do businesses monitor their financial health and the profitability of their projects? Module one of this program presents balance sheet analysis as it is used by the world-class soccer team Ajax Amsterdam; module two introduces the concept of cash flow analysis with PricewaterhouseCoopers and their client Swisscom; and module three explains financial analysis of investments through the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Success in business is not measured solely by the bottom line. Module one of this program considers the subject of fair trade and the efforts of the Max Havelaar foundation to ensure it. Environmental accountability is explored in module two by Norsk Hydro, the Norwegian petrochemical firm. Module three discusses how the impact of tourism must be balanced against economic opportunism, as in the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005