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Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrat...
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Contents
New Industrial Revolution (4:25) -- New Transformation Phase (5:05) -- Spanish Olive Oil Cooperative (5:30) -- Spanish Olive Oil Market Mix (2:34) -- Diversification in a Dynamic Market (3:34) -- New Business Segments (4:26) -- Success Factors (1:37)