Fyvie, Erica
Summary: "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make...
Format: text
Publisher / Publication Date: Kids Can Press 2021
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 659.1 FYVSummary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: More than ever before, Americans are being bombarded-and acculturated-by the media, and only discerning individuals will recognize the sexual biases that all too often are a part of each day's worth of information and entertainment. This program focuses on identifying and looking beyond categorical stereotypes of women, men, gays, and lesbians.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Harris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARSummary: The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1984
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Summary: Perhaps the best example of paparazzi-aided self-promotion, Paris Hilton has almost single-handedly refocused Big Media's editorial priorities. This program studies the cultural and technological forces that have shaped the modern tabloid industry and propelled Hilton's bizarre ascent to worldwide stardom. Experts featured in the program include celebrity photographer Jeff Vespa, media...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Berger, Warren.
Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...
Format: text
Publisher / Publication Date: Phaidon 2004
Copies Available at Woodmere
1 available in Oversize, Call number: OVS 659.1 BerHorton, James
Contents: Preface and Acknowledgements -- Foreword by Judith Jadinger, RE (Royal Society of Painter-Printmakers) -- Introduction -- Chapter 1 : Defining a Wood Engraving -- Chapter 2 : History of Wood Engraving as It Pertains to Commercial Engraving -- Chapter 3 : The Commercial Wood Engraver -- Chapter 4 : The Tools and Specialized Processes of the Wood Engraver -- Chapter 5 : The Sander Engraving...
Format: text
Publisher / Publication Date: 2020
Copies Available at Interlochen
1 available in Adult Non-fiction, Call number: Craft Wood Horton 2020Summary: No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Summary: Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavior are portrayed is considered. Tips on becoming a more critical viewer are included.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Summary: This edition of Frontline examines the "persuasion industries": advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2004
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Summary: With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Reagan paid campaign message (part 2)
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1980
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Summary: Reagan paid campaign message (part 4)
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1980
View online at AVOD
Summary: TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Reagan paid campaign message (part 3)
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1980
View online at AVOD
Summary: Reagan paid political message (part 5)
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1980
View online at AVOD
Summary: This program comprises the best of the Clio gold and silver winners for the year 2006. Entries include Honda's "Choir," Guinness' "noitulovE," Sony PlayStation PSP's "A Day in the Life," adidas' "Hello Tomorrow," MINI's "Counterfeit," Carlton Draught's "Big Ad," Pfizer Canada-Viagra's "Golf," Pampers' "Lullaby," Peugeot 1007's "Easy Life," Country Life Butter's "Animals," Mercedes' "Office,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program singles out the Clio gold and silver winners for the year 2004. Entries include BMW's "Mouse," British Airways' "Global," Honda's "Cog," Volkswagen's "Sunny," American Express's "One Hour Photo," Evian's "Water Boy," Toyota's "Snakebite," and Toohey's Extra Dry's "Quest.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House"; Volkswagen's "Time"; Wanadoo's "The Chase"; adidas' "Improvisation"; Labatt-Bud Light's "Cuppa"; Toyota Prius's "Donkey"; Stella's "Pilot"; Ford Ranger Opencab's "King Kong"; Bud Light's "Sky Diver"; and Miller Lite's "Victims.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005