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No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politic...
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Contents
Candidates and the Public (3:32) -- Successful Ad Campaign (3:31) -- Ad Campaign for Dwight Eisenhower (4:58) -- 1952 Eisenhower-Stevenson Campaign (3:43) -- 1956 Eisenhower-Stevenson Campaign (3:50) -- JFK's Presidential Campaign (4:13) -- 1964: ...
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