software, multimedia The Beauty backlash
- Summary
- With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the impli... Read more
- Contents
-
Dove: Widening the Definition of Beauty (4:41) -- Advertising and Attitudes About Beauty (5:28) -- Media Images of Beauty (4:33) -- Aging and Beauty (2:31) -- Marketing Tools: Science and Prices (4:39) -- Dove Takes on Deceptive Marketing Practices (4:30)
- Format
- software, multimedia
- Description
- 1 streaming video file (29 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2007
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