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Business collection (New York, N.Y.) Case studies from the multinational marketplace Entrepreneurs on the edge Ethical Markets: Growing the Green Economy South-Western introduction to business Southwestern introduction to business The Wide Angle Collection: Human Stories, Global Issues Tricky business Ultimate media librarian collectionFilter By Series
Business collection (New York, N.Y.) Case studies from the multinational marketplace Entrepreneurs on the edge Ethical Markets: Growing the Green Economy South-Western introduction to business Southwestern introduction to business The Wide Angle Collection: Human Stories, Global Issues Tricky business Ultimate media librarian collectionSummary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: In this Peabody Award-winning program, CNBC's David Faber scrutinizes Wal-Mart as he seeks to understand how the company has ascended to the heights of power it has come to occupy-and whether this juggernaut can continue to succeed in the face of increased opposition. Given unprecedented access, Faber takes viewers from an annual managers' meeting that resembles an evangelical revival to the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: A business model based on door-to-door selling made sense in the 1950s, but today's young adults love to shop-which means tough times for Avon. This case study examines forces that have seriously reduced the company's market share and the aggressive steps it has taken to boost its customer base and rebuild its image. Identifying pivotal socioeconomic factors among women under age 35-including a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Just as the industrial revolution changed the way people work, so has the rise of digital technology-leading to the radical reorganization of business models and workplaces, as well as the geographical redistribution of labor and services. This program inquires into 21st-century work paradigms, presenting commentary from scholars and business leaders about what it means to be an employee...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Carla Campbell's business, Instant Melodies-Britain's first pay-as-you-go music/multimedia studio-is doing well enough for her to relocate and expand. With loans secured, new space rented, and equipment purchased, the 27-year-old is ready for her grand opening. This program follows Carla as sizzle quickly turns to fizzle. When business proves alarmingly slow, she makes a bold decision to speed...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Shell of Australia is a part of one of the world's largest oil and gas companies. Australia-based Intrepid Travel is a medium-size adventure vacation company. In this program, human resource professionals from these two companies discuss the processes of recruitment, performance appraisal, and termination; explore the dynamic relationship between employees and employers; and describe the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Sarah Green sells furniture online and has a showroom in a quaint barn in Hertfordshire. In her first year, she has made nearly
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Many Arab widows lead a cloistered and restricted life, often living below the poverty line. In 2003, eight widows in the Galilean village of Tamra started a daring business venture-the Azka Pickle Cooperative-seeking financial independence for themselves and their children. This Wide Angle report follows the women as they establish a tiny pickle factory and market their product to local...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle-but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: The fashion business is renowned for its competitiveness. How, then, do emerging fashion entrepreneurs get a foothold in this fast-paced field? Fashionable Business answers that question through the stories of three up-and-coming labels from Down Under-Dhini, Trimapee, and MaterialByProduct-and the visionary young designers behind them. Topics range from where they get their ideas and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: It took two years of negotiation for the BBC's Fiona Bruce to get some face time with Microsoft cofounder Bill Gates. In this rare interview, Bruce gains insights into both the man and the icon-genius, business magnate, philanthropist, and one of the wealthiest people on the planet. In addition, Bruce probes what may be the key question facing Microsoft in the post-Gates era: with its hands...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: This program travels to tea estates in Sri Lanka, Kenya, India, and Bangladesh-some traditional, some fair trade-to expose unsafe work environments and labor exploitation. Finding little meaningful difference between fair trade and non-fair trade operations, questions arise: Are fair trade organizations such as the E.U.'s Max Havelaar Foundation being duped by tea growers? Or are growers doing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Beginning as a theoretical calculation, WorldCom's projection for business growth soon became corporate strategy and eventually a model for the entire telecommunications industry. Unfortunately, it was completely unfounded. This CNBC news documentary exposed the extent of the WorldCom fraud and the smoke-and-mirrors behavior that prevailed not only at WorldCom but throughout the industry as a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: This program examines the urgent need-not only in the U.S. but across the world-for sustainable energy; it also illustrates how new power production methods are becoming a reality. Alternative energy trendsetters are featured, including Time magazine "Hero for the Planet" Geoffrey Ballard, who explains his hydrogen fuel cell innovations. Evergreen Solar vice president Mark Farber describes his...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM President and CEO Rick Wagoner talks with BBC Chief Washington Correspondent Matt Frei. Topics under discussion include America's unending love...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: What lies behind the dramatic spike in oil and gas prices of recent years? What role have American oil companies played in it? And what do American economists and business leaders expect down the road? This CNBC Original documentary follows the flow of oil-from drill site to supertanker to refinery, then finally to the gas tank-while addressing economic and geopolitical issues associated with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Although it is a crucial aspect of modern food technology, quality control may also be the biggest challenge for any food-producing company. This program identifies quality standards that exist in various parts of the world, explores ways of measuring and monitoring quality, and looks at who is responsible for QC within a large food manufacturer. Students are introduced to HACCP and GMP systems...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009