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High tech is big money-as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today's global economy? Is it all about marketing, or are other forces at work when the latest sma...
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Contents
Film Prelude (2:13) -- Marketing Persuasion (1:55) -- Apple Marketing (5:32) -- Brand Devotion (3:06) -- How Does a Brand Become a Religion? (3:20) -- Secrets of Microsoft (4:31) -- Microsoft Reinvents Itself (4:29) -- Games Consoles/Sony (4:20) -...
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