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Zarrella, Dan.

Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

Format: text

Publisher / Publication Date: O'Reilly 2010

Copies Available at Fife Lake

1 available in Adult, Call number: 658.054 ZAR

Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Neustadt, Romi

Summary: Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And,...

Format: text

Publisher / Publication Date: LiveFullOut Media 2016

Sorry, no copies available

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Summary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

1 hold on 2 copies

Summary: Writer's Market 2019 guides you through the process of getting paid to write with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents, as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work...

Format: text

Publisher / Publication Date: Writer's Digest Books 2018

Copies Available at Woodmere

1 available in Reference, Call number: R 808 WRI

Summary: Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Vaynerchuk, Gary.

Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...

Format: text

Publisher / Publication Date: HarperCollins 2013

Sorry, no copies available

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Summary: If you're a writer or an illustrator for young readers and your goal is to get published, Children's Writer's & Illustrator's Market 2018 is just the resource you need. Now in its 30th edition, CWIM contains more than 500 listings for children's book markets, including publishers, literary agents, magazines, contests, and more, making it the definitive guide for anyone seeking to write or...

Format: text

Publisher / Publication Date: 2017

Copies Available at Woodmere

1 available in Reference, Call number: R 808 CHI

Summary: Cadbury Schweppes, Britain's biggest confectioner, has ventured into the chewing gum market-taking on the might of Wrigley's, the long-time global industry leader. This program examines Cadbury's multipronged product launch and Wrigley's countermeasures, revealing the tactics, goals, and public fallout emerging from both sides in this raging gum battle. Simon Baldry, Managing Director of...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Format: text

Publisher / Publication Date: Kogan Page Limited 2003

Copies Available at Woodmere

1 available in Adult, Call number: 361.7632 MAR

Summary: Seven years and

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: The practical handbook for aspiring poets contains more than 1,200 up-to-date entries including many new ones along with submission information, editorial requirements, interviews with successful writers, phone and fax numbers, e-mail addresses and guidance on how much to charge.

Format: text

Publisher / Publication Date: Writer's Digest Books 2017

Copies Available at Woodmere

1 available in Adult Display, Call number: 808 POE

Summary: Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Marmite's momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company's operations will be modernized. The program then illustrates the engineering and installation of 3.7 million dollars worth of new machinery and explains what happens when the installation doesn't go as...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi &...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Godin, Seth

Summary: "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's...

Format: text

Publisher / Publication Date: Portfolio/Penguin 2018

Sorry, no copies available

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