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Internet marketing and advertising strategies South-Western introduction to business Southwestern introduction to business

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Educational films. Internet videos. Videorecording.

The Industry leaders and online strategy

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Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

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