Turow, Joseph
Summary: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already...
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Publisher / Publication Date: Yale University Press 2017
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 TURThomke, Stefan H
Summary: "When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product,...
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Publisher / Publication Date: Harvard Business Review Press 2020