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Moore, Geoffrey A.

Summary: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the...

Format: sound recording-nonmusical

Publisher / Publication Date: Harper Collins Publishers 2012

View online at Hoopla

Turow, Joseph

Summary: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already...

Format: text

Publisher / Publication Date: Yale University Press 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 TUR

Anderson, Chris

Summary: "Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demad curve, but in what used to tbe regarded as misses--the endlessly long tail of that same curve"--Container.

Format: sound recording-nonmusical

Publisher / Publication Date: Hyperion Audiobooks 2006

Copies Available at Woodmere

1 available in Compact Disc Audio Book, Call number: CD 658.8 Ander

Anderson, Chris

Summary: Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

Format: text

Publisher / Publication Date: Hyperion 2006

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 AND

Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Judee Sibbitt's company, AmberSAFE, uses GPS bracelets to track the whereabouts of children and seniors. In this program, Sue Abu-Hakima, co-founder and CEO of a wireless emergency notification system for schools and government agencies called Amika Mobile Corporation, and Peter Martin, a crisis management and risk assessment expert whose firm, AFI International Group, provides security for...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Chakravorti, Bhaskar.

Contents: A beautiful bind -- Of pause and progress -- A framework for connected choice -- Beginning with the endgame -- Tunneling to the vision -- Dividing up the middlegame -- Dealing with uncertainty -- Beware of loud noises.

Format: text

Publisher / Publication Date: Harvard Business School Pub. 2003

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 CHA