Horwitz, Jesse
Summary: "A revolutionary blueprint to help aspiring entepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts"--
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Publisher / Publication Date: Currency 2020
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Place a hold to request this item.Stone, Bob
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Publisher / Publication Date: McGraw-Hill 2001
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1 available in Adult Non-fiction, Call number: 658.84 STOTanner, Adam.
Summary: Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant.
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Publisher / Publication Date: PublicAffairs 2014
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1 available in Adult Non-fiction, Call number: 338 TANSummary: This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company's success story to discuss the emotional nature of buying-and buying...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Levinson, Jay Conrad.
Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing...
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Publisher / Publication Date: Entrepreneur Media, Inc. 2014