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text What stays in Vegas : the world of personal data--lifeblood of big business--and the end of privacy as we know it

Summary

Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant.

Format
text
Description
xvii, 316 pages : illustrations ; 25 cm
Publisher
PublicAffairs 2014

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Library Location Status
TADL-WOOD 338 TAN in Adult Non-fiction Available

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