Item details: What stays in Vegas : the world of personal data--lifeblood of big business--and the end of privacy as we know it - 48038925

text What stays in Vegas : the world of personal data--lifeblood of big business--and the end of privacy as we know it

Summary: Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant.

Format: text

Description: xvii, 316 pages : illustrations ; 25 cm

Publisher: PublicAffairs 2014

Library	Location	Status
TADL-WOOD	338 TAN in Adult Non-fiction	Available

Library	Location	Status
TADL-WOOD	338 TAN in Adult Non-fiction	Available

Ceasars Entertainment Case studies Casinos Nevada Las Vegas Customer services Case studies Consumer profiling United States Business intelligence United States Privacy, Right of United States BUSINESS & ECONOMICS / Marketing / Direct LAW / Privacy COMPUTERS / Internet / Security

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Library	Location	Status
TADL-WOOD	338 TAN in Adult Non-fiction	Available

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