Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: In a celebrity-obsessed culture, Elle Macpherson stands out. Known as "The Body" from her modeling days, she is also known as a dynamic business executive with keen insight into branding on a global scale. This program tracks Macpherson's career as an entrepreneur, from the enduring success of her mid-market Intimates lingerie line, to her expansion into skincare products, to the launch of her...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Jeff Kao and his partners had an idea: a cell phone feature that tracks the amount of pollution one generates by traveling. Google liked it enough to bundle it with their G1 phones, but will people actually use it? This program goes inside the lucrative cell phone application industry by spotlighting Jeff's company, Ecorio, with help from guest experts Roberta Fox, a Telecom consultant for over...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Blake Mycoskie had four companies under his belt when he got his best idea yet: create a shoe company that gives away one pair for every pair sold. This CNBC program shows how Mycoskie used his business sense and budding celebrity status to grow TOMS Shoes into a global brand, while donating over 115,000 pairs of shoes to children in need. Also featured is Frontera Foods, brainchild of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: In an age of corporate bailouts, the story of Columbia Sportswear's dramatic comeback offers a valuable case study in successful bootstrapping. After the death of her husband, Gert Boyle faced the monumental task of taking over the struggling business at the age of 46, with little guidance or experience. This program profiles Boyle nearly forty years later, still leading the company-which is...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Spotting trends, making mistakes, dealing with fear, and trusting one's instincts-here are the lessons learned from the successful entrepreneurs featured throughout this series. Arlene Dickinson, CEO of Venture Communications, a major Canadian marketing communications firm, and Michael Hyatt, CEO and cofounder of networks software maker BlueCat Networks, join host Dianne Buckner in culling...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: A profitable business requires radical thinking, not only on a nuts-and-bolts level but in a way that connects with consumers. How does an organization make that happen? This program examines tools and methods that add value to businesses and enhance the customer experience. Expert guests include Xerox president Ursula Burns, Tata Consultancy Services Managing Director Subramaniam Ramadorai,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: How can a company assemble all the ingredients of true innovation and achieve marketplace success? This program gathers together the key issues and themes explored throughout the series The Business of Innovation, outlining actionable strategies that will drive a business forward. Expert guests include Google VP Nikesh Arora, FedEx CIO Robert Carter, former Southwest Airlines CEO Herb Kelleher,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: For years, companies have used temporary employees to keep costs low, but with jobless numbers rising amidst a recession, starting an employment agency is risky business. In this program, Meighen Nehme, founder of The Job Shoppe, a Windsor, Ontario-based temp agency, faces a challenging economy and crosstown competition. Her business plan and decisions are critiqued by Arlene Dickinson, CEO of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: How can organizations avoid complacency and create catalysts for innovation? This program delves into survival strategies used by businesses that are constantly evolving and placing themselves at the frontline of the innovation battle. Expert guests include Sirius Satellite Radio CEO Mel Karmazin, Kodak Chairman and CEO Antonio Perez, LG Electronics CEO Yong Nam, and Novartis CEO Daniel...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Judee Sibbitt's company, AmberSAFE, uses GPS bracelets to track the whereabouts of children and seniors. In this program, Sue Abu-Hakima, co-founder and CEO of a wireless emergency notification system for schools and government agencies called Amika Mobile Corporation, and Peter Martin, a crisis management and risk assessment expert whose firm, AFI International Group, provides security for...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Mike Tan wants his company, TeamPages, to become the Facebook of amateur sports teams. Will he strike it rich or strike out? This program looks at the opportunities and pitfalls of starting social networking sites. Leila Boujnane, CEO of the image search software company Idee Inc., and Evan Carmichael, founder of Canada's favorite Web site for entrepreneurs, evaluate the TeamPages startup. The...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Depicting his rise from beetroot vendor to electronics multimillionaire, this program profiles Sir Alan Sugar and his emergence as Britain's answer to Donald Trump. Viewers learn how "Suralan" parlayed his gift for salesmanship into the U.K.'s most profitable computer company, Amstrad-only to watch its profits disappear during the 1980s and '90s. The program also shows how the entrepreneur...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Today's corporate leaders increasingly recognize that doing good is good for business. But how does innovation fit into the 21st-century framework of social and global responsibility? This program looks at green business practices and management as springboards for achievement and profit. Expert guests include Starbucks CEO Howard Schultz, IKEA North America president Pernille Spiers-Lopez,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: How did Jason Osborn and Jason Wright turn Feed Granola into a hot brand and a household name in less than two years? This CNBC program depicts the entire process, with commentary from Inc.com senior editor Rod Kurtz, Whole Foods Market regional coordinator Kara Rubin, and the two models-turned-business-partners themselves. Also headlining the program is Sara Blakely of Spanx, a company that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Carla Campbell's business, Instant Melodies-Britain's first pay-as-you-go music/multimedia studio-is doing well enough for her to relocate and expand. With loans secured, new space rented, and equipment purchased, the 27-year-old is ready for her grand opening. This program follows Carla as sizzle quickly turns to fizzle. When business proves alarmingly slow, she makes a bold decision to speed...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: In ten concise entrepreneurship case studies, CNBC profiles successful companies and product lines that began with nothing but a great idea. Among the innovators featured are Lonnie Johnson, inventor of the Super Soaker water gun; Jim McCann, founder of 1-800-FLOWERS; Brian Scudamore, founder of 1-800-GOTJUNK; Roxanne Quimby, the struggling artist who co-created the Burt's Bees product line;...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Corporate innovation begins and ends with people who have the vision and courage to push creative boundaries. But in today's global marketplace, it's no easy task to engage and motivate a workforce. This program explores ways for organizations to harness diversity and original thinking, unlocking the innovator in every employee or team member. Expert guests include GE's former CEO Jack Welch,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009