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Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting a...
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Contents
A New Buzz in Canadian Advertising (1:30) -- Rethink: Innovation in Canadian Advertising (1:57) -- Rethink Advertising's First Day of Business (1:49) -- Rethink Advertising: Creative Minds at Work (4:28) -- Rethink Advertising Lands Major Clients ...
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