Erisman, Porter.
Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How...
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Publisher / Publication Date: Palgrave Macmillan Trade 2015
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1 available in Adult Non-fiction, Call number: 658 ERIVeloso, Maria.
Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...
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Publisher / Publication Date: American Management Association 2013
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1 available in Adult Non-fiction, Call number: 658.8 VELWeltman, Barbara.
Summary: Provides an overview on the basics of creating an eBay business, covering the fundamentals of record keeping, the online auction process, accounting, taxes, insurance, and legal issues.
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Publisher / Publication Date: Alpha Books 2008
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Place a hold to request this item.Joel, Mitch.
Summary: Explains the five key developments that have permanently altered the business world and describes how companies can embrace new media to change business models and adapt to the changes.
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Publisher / Publication Date: Business Plus 2013
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1 available in Adult Non-fiction, Call number: 658.8 JOEQualman, Erik
Summary: "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than...
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Publisher / Publication Date: Wiley 2009
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1 available in Adult Non-fiction, Call number: 330.9 QUACulwell, Lori.
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Publisher / Publication Date: Prentice Hall Press 2009
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1 available in Adult Non-fiction, Call number: 658.8 CULWalker, Jeff
Summary: This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market...
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Publisher / Publication Date: Morgan James Publishing 2014