Summary: Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: In the fast-paced world of fashion merchandising, every season brings with it a demand for something new and different. In this program, a designer who owns her own boutique, students developing apparel as a class project, and professors from Iowa State University's highly respected fashion department talk about where they get their fashion ideas and describe how clothing makes its way from the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005