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Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and...
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Contents
Fashion's New Consumerism (3:35) -- Globalizing Garment Manufacturing (3:15) -- Mixed Merchandise vs. Specialty Shops (2:54) -- Super Stores and Outlet Shops (2:59) -- Alternative Shopping Opportunities (3:14)