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BUSINESS & ECONOMICS / Marketing / Direct Business intelligence United States Casinos Nevada Las Vegas Customer services Case studies Ceasars Entertainment Case studies COMPUTERS / Internet / Security Consumer profiling United States LAW / Privacy Privacy, Right of United States

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Tanner, Adam.

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What stays in Vegas : the world of personal data--lifeblood of big business--and the end of privacy as we know it

Tanner, Adam.

Details

Summary: Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant.

Format: text

Publisher / Publication Date: PublicAffairs 2014

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 338 TAN

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