Sutherland, Rory
Summary: Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling,...
Format: text
Publisher / Publication Date: 2019
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 SUTCopies Available at Kingsley
1 available in Adult Non-fiction, Call number: 658.8 SUTRoberts, Kevin
Format: text
Publisher / Publication Date: PowerHouse Books 2005
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.827 ROBStengel, Jim.
Summary: Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.
Format: text
Publisher / Publication Date: Crown Business 2011