text Alchemy : the dark art and curious science of creating magic in brands, business, and life
- Summary
- Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks h... Read more
- Contents
- Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconscious hacking : signalling ... Read more
- Format
- text
- Description
- xiv, 362 pages : illustrations ; 24 cm
- Publisher
- 2019
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 658.8 SUT in Adult Non-fiction | Available |
| Kingsley Branch Library | 658.8 SUT in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 658.8 SUT in Adult Non-fiction | Available |
| TADL-KBL | 658.8 SUT in Adult Non-fiction | Available |