Summary: In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: What wheat is to bread, cotton is to textiles. But the "white gold" that has lined the coffers of cloth manufacturers for centuries has also brought about economic and environmental harm. This program examines the global impact of cotton production and its effect on vulnerable populations. Viewers learn how pesticides, insecticides, and irrigation systems used to grow cotton have increased...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010