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Business ethics truth in advertising

software, multimedia Business ethics truth in advertising

Summary
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and... Read more
Contents
Advertising: Changes and Challenges (1:06) -- Advertising: Responsibility and Influence (4:47) -- Advertising Consultants and Agencies (1:36) -- Controls and Limits on Advertising (3:49) -- Advertising in the Tobacco Industry (2:42) -- Advertising... Read more
Format
software, multimedia
Description
1 streaming video file (29 min.) : sd., col., digital file.
Publisher
Films Media Group 2005

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