Summary: Tabloid journalism. Kinky TV talk shows. "Gangsta" rap music. Sexually explicit and violent movies. The media have established new outposts in the frontiers of taste that were thought impossible 30 years ago, and all in the name of First Amendment rights and giving the public what it wants. But with these rights come responsibilities that are seldom respected. What leverage can society use...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Sixties' media philosopher Marshall McLuhan predicted the coming of a Global Village in which telecommunications technology would figuratively shrink the world. Satellites, the Internet, multinational communications giants, and the ubiquity of televisions and computers have more than helped realize his prophecy. Who are the big players and what kind of village have they wrought? As American...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advertising, and examines the way in which PR operates. In addition, industry professionals discuss the contributions of Ivy Lee and the founder of modern...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program emphasizes the seductive nature of films and television. The pervasiveness and sheer volume of electronic images in daily life make it extremely difficult for viewers to discern fact from fiction, as with Oliver Stone's controversial JFK. The manufactured reality of films and TV also plays a role in popularizing certain behaviors-some of which are unhealthy or antisocial, like...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: The world is quickly becoming saturated with information, entertainment, and advertisements. In this program, academic and industry experts examine the globalization of information exchange, the way in which it has altered the social distance between nations and individuals, and the future of mass media. In the U.S., viewers watch an average of 4.5 hours per day of television, willingly lending...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Is a political candidate's past personal life fodder for the front page? If a child commits murder, should the offender's name be released? If a CD by a top recording artist has strongly antisocial lyrics, should the record label consider its impact on kids? In this program, news professionals and executives from NBC, CBS, Capitol-EMI Records, and Mercury Records speak out about the ethical...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005