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Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for...
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Contents
Advertisement Exposure (0:52) -- Early American Ads (3:14) -- Reaching New Mass Audiences (3:59) -- Dividing Sponsorship in Programming (3:09) -- Shaping the Ad (5:07) -- Psyches and the Persuasion of Media (2:42) -- New Media Ads (1:40) -- Cultural Impact (4:59)