Summary: High tech is big money-as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today's global economy? Is it all about marketing, or are other forces at work when the latest smart phone stirs consumers into a frenzy? This program goes inside the technology industry for answers. Viewers will learn about Sony's Blu-ray...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
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