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Imagine it forward : courage, creativity, and the power of change

text Imagine it forward : courage, creativity, and the power of change

Comstock, Beth

Summary
"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in ... Read more
Contents
Introduction : Closing the imagination gap -- Section I : Self-permission -- Reinvention -- The outsider inside -- Challenge : grab agency -- Section II : Discovery -- Edison's marines -- A breakthrough of imagination : a new way of marketing -- E... Read more
Format
text
Description
xxv, 388 pages ; 24 cm
Publisher
Currency 2018
MARC Permalink

Available Copies

Library Location Status
Woodmere (Main Branch) 658.4 COM in Adult Non-fiction Available
Fife Lake Public Library 658.4 COM in Adult Non-fiction Available

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