software, multimedia The PR Function
- Summary
- For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations f... Read more
- Contents
-
The PR Phenomenon (3:31) -- Understanding Publics (3:43) -- The PR Campaign (3:48) -- Crisis Management (3:48) -- Changing Face of PR (3:46) -- Credits: The PR Function (0:35)
- Format
- software, multimedia
- Description
- 1 streaming video file (20 min.) : sd., col., digital file.+ instructional materials (online)
- Publisher
- Films Media Group 2011
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