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On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's pr...
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Contents
Public Relations Disaster (2:40) -- Coca Cola Enters the Bottled Water Industry (3:27) -- Dasani: Filtered Tap Water (3:49) -- Dasani's Marketing Challenges (4:34) -- Bully Marketing (2:26) -- Dasani's Misleading Labels (2:00) -- Coke's Public Rel...
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