software, multimedia Public relations
- Summary
- Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from adve... Read more
- Contents
-
Overview of Public Relations (4:22) -- Molding Public Opinion (2:58) -- Edward L. Bernays (3:18) -- Client Side of Public Relations (2:31) -- Action Plans (5:28) -- Public Relations Crises (2:46) -- Public Service Announcements (2:15) -- Role of Public Relations (2:16)
- Format
- software, multimedia
- Description
- 1 streaming video file (28 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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